This need plays a role in several social phenomena such as self-presentation and social comparison.” “In social psychology, the need to belong is an intrinsic motivation to affiliate with others and be socially accepted. In the real world, activities that lead to social acceptance and the need to belong are prime candidates for classical conditioning. But with a little bit of planning and intention, we might be able to associate a click to a release of dopamine - a neurotransmitter involved in many functions, including motor control, reward, reinforcement, motivation, and joy. Sure, to classically condition a web user to salivate from a click might prove difficult. Only after pairing stimuli that would naturally make a dog salivate (such as food), with one that wouldn’t (like a bell), would the dog learn to salivate when a bell rings.Įven though nothing about the web is naturally occurring in the real world, we can still tap into human psychology to evoke the feelings and outcomes of real humans in the real world. In a natural setting, ringing a bell would not cause a dog to salivate. In the experiment, Pavlov conditioned dogs to salivate when they heard a bell. It is all about how the brain learns to respond to an unrelated signal after associating the unrelated signal to a naturally occurring signal. In the simplest form, classical conditioning is when we establish an association between two stimuli leading to a learned response. While we are still learning how and where in the central nervous system classical conditioning occurs, psychologically, we know it is one of the ways we learn. It remains influential today in how we understand human behavior. Classical conditioning, the nuts, and boltsĬoupled with operant conditioning, classical conditioning became the foundation of behaviorism, a faction of psychology that saw its heyday during the mid-20th century.
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